Privacy Policy

On Target Ventures LLC, doing business as On Target Guns (“On Target Guns,” “we,” “us,” or “our”), respects your privacy and is committed to protecting the personal information entrusted to us.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit ontargetgunsfl.com, purchase products or services from us, submit forms, register for classes, communicate with us, visit our retail location, or otherwise interact with On Target Guns.

1. Information We Collect

Personal Information

• First and last name
• Mailing, billing, or shipping address
• Telephone number
• Email address
• Customer account information
• Communication preferences
• Identification information when required for a transaction
• Other information you voluntarily provide

Transaction Information

• Purchases and orders
• Firearm transfers
• Layaway and consignment transactions
• Training registrations
• Shipping, returns, and refunds
• Customer service interactions
• Payment and transaction history

Payment card information may be processed by third-party payment processors. On Target Guns may not directly receive or store complete payment card information when processing is performed by a third-party provider.

Firearms and Regulatory Information

On Target Guns is a federally licensed firearms dealer and Special Occupational Taxpayer and is subject to federal, state, and local firearms laws and regulations. Certain transactions may require us to collect, verify, process, transmit, or maintain information required by law, including government-issued identification, firearm transaction information, background-check-related information, information required on federal or state forms, information necessary for firearms transfers, and information required for regulated NFA transactions.

Information contained in legally required firearms records will be maintained and disclosed in accordance with applicable law and regulatory requirements.

2. Information Collected Automatically

• IP address
• Browser and device type
• Operating system
• Pages visited
• Referring website
• Date and time of visit
• Website interactions
• Approximate location derived from IP address
• Cookies and similar technologies

3. How We Use Information

• Process purchases, orders, transfers, background checks, and shipments
• Register customers for training and events
• Provide customer service
• Administer layaway and consignment transactions
• Send transactional and permitted marketing communications
• Improve our website and services
• Prevent fraud, theft, misuse, or unlawful activity
• Maintain legally required records
• Comply with federal, state, and local law
• Respond to lawful government or regulatory requests
• Establish, exercise, or defend legal claims

4. How We Share Information

We do not sell customer lists or firearm transaction records as a business practice.

We may share information with service providers when reasonably necessary to operate our business, including providers of website hosting, e-commerce services, point-of-sale systems, payment processing, shipping, email, SMS, CRM, analytics, advertising, IT, cybersecurity, accounting, legal services, and firearms compliance services.

5. Government, Law Enforcement, and Regulatory Disclosures

Because On Target Guns operates in a highly regulated industry, certain records may be maintained or disclosed as required or permitted by law, including to ATF, applicable background-check systems, law enforcement, courts, regulators, or other government authorities.

6. Email Communications

You may unsubscribe from promotional emails using the unsubscribe method provided in the message. Unsubscribing from marketing does not prevent necessary transactional, customer-service, security, or legally required communications.

7. SMS and Text Messages

If you consent to receive text messages, message frequency may vary and message and data rates may apply. You may opt out of marketing text messages by replying STOP. We do not sell or rent SMS opt-in information, mobile numbers, or SMS consent records for third-party independent marketing.

8. Cookies and Similar Technologies

Our website may use cookies, pixels, analytics tools, and similar technologies to operate the website, remember preferences, measure traffic, improve performance, measure advertising effectiveness, and protect against fraud or abuse.

9. Advertising and Analytics

We may use third-party analytics and advertising services to better understand website activity and evaluate marketing effectiveness. Where required by applicable law, we will provide applicable notices and choices.

10. Data Retention

We retain information for as long as reasonably necessary for the purpose collected and to satisfy business, tax, accounting, fraud prevention, legal, and firearms recordkeeping requirements. A deletion request does not override legal obligations to retain records.

11. Information Security

We use reasonable administrative, physical, and technical safeguards appropriate to the nature of the information we maintain. No system can be guaranteed completely secure, and we cannot guarantee absolute security.

12. Children's Privacy

Our website is not directed toward children under 13, and we do not knowingly collect personal information online from children under 13 in circumstances prohibited by law.

13. Your Privacy Rights

Depending on where you reside and which laws apply, you may have rights to request access, correction, deletion, a copy of certain information, information regarding certain disclosures, or opt-out rights regarding certain processing. We may verify your identity and may deny or limit requests where permitted by law.

14. Firearms Records and Privacy Requests

Privacy rights do not create a right to delete, modify, destroy, or obtain information where doing so would conflict with applicable firearms laws, ATF regulations, NFA requirements, background-check requirements, regulatory recordkeeping obligations, or legal restrictions on disclosure.

15. Third-Party Websites

Our website may link to independent third-party websites or services. Their privacy and security practices are governed by their own policies.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically. The current version will be posted on our website with an updated Last Updated date.